FERMÀT Now Supports Shopify Markets

March 19, 2026

The Problem

Brands with global audiences faced a persistent mismatch: Shopify Markets could serve localized pricing on their Shopify store, but FERMÀT pages always showed the store's default currency regardless of visitor location. For a shopper in Germany seeing USD prices, that's friction. For a brand running geo-specific campaigns, that's a broken experience. For a finance team reporting revenue by market, that's manual reconciliation every month.

What Shipped

FERMÀT now supports Shopify Markets end-to-end. Brands using Shopify Markets deliver fully localized shopping experiences on FERMÀT — buyer-appropriate currency from the first page load through cart and checkout — with revenue reporting that reflects those currencies in our analytics pipeline.

How It Works

• Localized prices at page load if a market is configured. Visitor location detected, Shopify Storefront API queried with country context, prices resolved before the page is served. No client-side flicker.
• Cart and checkout in sync. Country context flows through to cart creation and Shopify checkout — the currency a shopper sees on the landing page is the same at checkout.
• Revenue reporting that reflects reality. International transactions tracked by currency. Per-market performance without manual reconciliation.
• Graceful degradation built in. Brands without Shopify Markets see zero change. Unsupported countries fall back to Shopify's backup region pricing.
• No code changes required. Activates automatically when a brand has Shopify Markets configured and a storefront token active.

Availability: Available for all FERMÀT accounts.

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